Rachel Ornstein's Portfolio
Media Relations Enthusiast, Social Media Wiz, Creative Communicator
PR Placements
Secured placements for various clients include:
Writing Samples
"5 ways for brands to grab Generation Z's attention"
PR Week
I was given the opportunity to showcase my writing skills in a blog post of my choice. As a participant-observer, I wanted to write about how brands can grab Generation Z's attention via social media.
"Clash of the Coffees"
PRSSA's Progressions Blog
I was heavily involved with the Public Relations Student Society of America (PRSSA) during my undergrad, and I wrote an article debriefing Dunkin' and Starbucks efforts on social for National Coffee Day.
#NewYearGoals
As a marketing intern, I wrote a blog post about possible goals to set in 2022.
"10 Pieces of Career Advice from Buddy the Elf"
UD Career Center News
As a social media and marketing intern for the University of Delaware's Career Center, I wrote a fun and festive blog post about career advice through the lens of Buddy the Elf.
"6 Skills to Have For Social Media Success"
Miss Social Mogul Blog
Social media, the buzzword that I’m sure you’ve heard all about. We know its importance to maintaining connections with our audiences and establishing an online presence, but honestly, that’s much easier said than done.
"6 Types of Digital Marketing Explained"
Miss Social Mogul Blog
Digital marketing: we know it’s the name of the game when it comes to customizing and personalizing messages for our audiences. However, it’s important to know that “digital marketing” is an umbrella term that encompasses six different subsets: email marketing, mobile marketing, content marketing, search engine optimization, pay-per-click advertising, and social media marketing.
Social Media Samples
#MILLSUMMIT
As the Marketing Intern for Spur Impact, I created and designed content for the #MILLSUMMIT social channels. Among a few of my ideas were the #MotivationMonday and "Did You Know" series.
Miss Social Mogul
I worked with small business clients while interning with this small marketing and virtual event planning agency where I was responsible for creating posts via Canva for the social media channels of @misssocialmogul, the agency's owned channel, and @wilde_inc, the Women In Leadership and Development's channel.
Pleasantville Bakery
I was the social media manager for a local bakery where I enjoyed bridging the gap between my personal love of baking and social media! I was creative with captions by using a punny and witty brand voice to make the bakery approachable to customers online.
TABASCO® Brand
During my summer internship at Hunter, I worked with the social and digital team on the TABASCO® Brand account. I crafted this tweet in the midst of a popular trend using the first letter of emojis to spell out a message as well as a "This or That" Instagram Story to get follower engagement.
University of Delaware Career Center
In my role as a social media and marketing intern for the University of Delaware Career Center, I collaborated with fellow interns to create copy for their social channels, primarily on Instagram, to help keep the Center connected with students.
Photography
