Rachel Ornstein's Portfolio
Media Relations Enthusiast, Social Media Wiz, Creative Communicator
My Professional Journey
Profile
I graduated from the University of Delaware with a Bachelor of Arts in Communication with a concentration in public relations. I thrive in a fast-paced, innovative environment and I am eager to incorporate my organizational skills, flexibility, and proactivity in a career position within the public relations industry.
Education
University of Delaware - Newark, DE
Bachelor of Arts in Communication (Concentration in PR)
December 2021
Minors: Journalism, Advertising
Dean’s List: Fall 2018 - Spring 2021 (GPA: 3.7)
Master of Arts in Strategic Communication May 2023 (Anticipated)
My Work History
Event Planning and Marketing Intern at Spur Impact Association
September 2021 - Present
Strategize with team members to create a brand for the #MILLSUMMIT
Craft strategic social media images and copy for social channels using brand voice
Implement researched trending topics on social media into brand strategy
Social Media and Marketing Intern at the University of Delaware Career Center
August 2019 - Present
Promote Career Center resources and related events on social media platforms
Contributed to outreach initiative leading to an increase of 1,500 followers
Develop and post social media copy and blog content for Career Center online channels
Communication Assistant at the Miller-Dunham Bed & Breakfast
March – August 2021
Created a digital activity book to entice potential guests to this four-bedroom historic house
Offered actionable feedback to improve social channels and website
Established a brand voice to be incorporated in all communication
Marketing Assistant
at Miss Social Mogul
June - August 2021
Designed graphics on Canva for three small business clients
Wrote press releases for clients and blog posts for agency website
Increased social engagements by an average of 15% among clients
Social Media Intern
at Hunter
July - August 2020
Collaborated on social media campaigns for accounts within the food and beverage industry
Delivered strategic presentations using standard databases
Compiled daily newsletter highlighting current business trends
Event and Public Relations Intern at Events to Remember
June 2020 - December 2021
Managed calendar postings for events to increase client exposure
Partnered with vendors on event management to exceed client expectations
Built and maintained professional relationships with vendor and client stakeholders